Alliteration is the repetition of the same initial letter in successive words. It is a stylistic literary technique done for effect.

Easy Examples of Alliteration

  • He's going to gut the golden goose.
  • Peter Piper picked a peck of pickled peppers.
  • (NB: A peck is quarter of a bushel. Did that help? No? Okay, it's the same as 16 dry pints.)
  • Peter Piper picked pints aplenty of pickled peppers16 precisely.
  • Veni, vidi, vici (Emperor Julius Caesar)
  • (I came, I saw, I conquered)
  • Veni, vidi, Visa (My daughter)
  • (I came, I saw, I spent)

More Examples of Alliteration

  • "I can't say what my wife does."
    "Why? Is it a secret?"
    "No, she sells seashells down by the seashore."
  • She had a respectable teeth-to-tattoo ratio.

Why Should I Care about Alliteration?

Alliteration can be used for emphasis and well as for fun. It features in everyday language, poetry, literature and business writing.

Used sparingly in business writing, alliteration can make a sentence more impactful and memorable. Here is an example of how alliteration might look in a business document:
  • The second proposed solution was commercially astute, cost effective, and convincing.

Key Point

Alliteration makes a message more memorable.
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