Assure, Ensure, or Insure?

What are the differences between assure, ensure, and insure?

Assure, Ensure, and Insure

Assure, ensure, and insure sound similar, but their meanings are quite different. Confusion most commonly occurs with the following terms:


The verb to assure means to state with confidence. The noun assurance denotes a belief in ability.



The verb to ensure means to make sure something will happen (i.e, to guarantee).



The verb to insure means to issue an insurance policy to provide compensation in the event of theft, loss, damage, or death.


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See Also

What are verbs? List of easily confused words